Chief Strategy Officer / J. Walter Thompson Canada
Dean is Chief Strategy Officer in Canada and Chicago responsible for strategic planning practices, including brand, digital, social and content strategy, as well as communications/go to market planning, research and analytics. Having been trained in account planning via Ogilvy, Publicis and BBDO, Dean also honed his consulting skills for several years in market research and innovation.
Most recently, Dean led strategic planning at one of the world’s leading digital agencies, SapientNitro, where he worked on social and content strategy for Jeep’s global business, Abbott Laboratories’ global business, and Porter Airlines. His portfolio of work includes award-winning and business-building campaigns for leading clients in virtually every category including airline, retail, CPG, automotive, telecom and technology.