Better Tomorrows / J. Walter Thompson Canada
Make their tomorrow as good as your today. This is the basis for SickKids' 2014 campaign that documents the real lives of patients and their families in 45 videos across 45 days.The campaign includes 45 30-second spots produced for TV and online. A different spot will air on conventional and specialty TV each day for 45 days, running through December 22. Spots will also be available for viewing and sharing on the campaign website and SickKids Foundation’s YouTube Channel. Additional spots, not airing on TV, will be seen in cinema and in online advertising, and will be available via the website, totalling 50 spots. Every day, audiences will have the chance to meet a new patient or staff member who is part of the SickKids community.